“Washington Post” recently published an article that, in the smart thermostat manufacturers Nest founder Tony Fadel (Tony Fadell) resigned, not only Nest, the smart home industry and the future seems to cast a shadow.
After all, Nest is considered the pioneer in smart home revolution. When Google 2014 high throw $ 3.2 billion to acquire, it seems very eye – Google runs our lives many online products and services, and the acquisition of Nest for its operation under our line provides a way of life. (Or, more accurately is to make our offline lives become part of our network of life.) Given Fadell Apple’s product experience, he seems to be the right person to Google this program can help Google achieve more ambitious computing vision.
But it turns Nest come up to expectations.
The company launched on the slow pace of the new products. And when a new product launch, are not always successful. The company’s Nest Protect smoke detector market soon after the discovery problems forced the company to shut down its most innovative feature – by waving at the detector to alarm off. Users are still Nest on forums and social media complained that the company’s smart thermostats appear software bug, sometimes in the evening they were suddenly shut down led to wake up cold. Then, earlier this year, Nest announced that it would stop supporting intelligent home center Revolv, the product after its 2014 acquisition of the same name as a smart appliance company Revolv obtained.
All of these events highlight the problems consumers encountered the smart home market. We have to predict movements of smart thermostats, light bulbs, and oven safety monitoring system, it sounds good. But the ideal is full, the reality is very skinny – it is a divided market, the device often wrong, only support a particular system.
Perhaps most interesting is that despite Nest face a series of public issues, but not what a company has ambitions to replace it.
Therefore, in addition to early adopters, and now consumers will feel the smart home equipment trouble. For there is no time to find out whether their bulbs dialogue with intelligent speakers people – and set a password for all of these accounts – still seems to be part of the smart home virtual “modern style” in the future.
Consulting firm Accenture (Accenture), a survey earlier this year found that some people have actually given up their smart home devices. Many say they fear smart devices could affect their privacy and security. They also said they were particularly worried about these smart devices hacked – This fear is understandable, for example, if you completely trust your safety-related intelligence surveillance cameras?
Others have some more practical concerns, but equally disturbing: They found the setup process is too complex intelligent devices. For most people, even when the digital switch is pressed repeatedly confirm whether the lamp will be lit, this is indeed too much trouble – especially when you have a reliable, low-tech alternatives. Some also worried that any intelligent device you could buy in two years to become a brick, because the company could no longer provide support, not support the reason, the company believes that the system is not worth the investment.
Smart home market is certainly still has a future – but it means that this is a field full potential has yet to be excavated. Amazon Echo, upcoming Google Google Home, as well as rumors of Apple’s Siri intelligent speakers are attractive to consumers because they can play online role – this can be used as a personal “valet” follow you from your home to your the car then your workplace.
But now, these smart home center just feels strange, but did not become an indispensable part of our lives. In addition, if there is no such company as Nest to promote the field of intelligent home devices such progress, intelligent home center will lose most attractive. After all, the greatest hub is also inseparable from the spokes.
As support for these centers intelligent home intelligent voice assistant in various ways into our smart phones, intelligent home attractive center will further decline. If Siri intelligent speakers have done, Siri intelligent assistant smartphone can do, there is no real reason to buy the former. Of course, maybe Google Home can help me buy movie tickets, but if my smartphone can do, then I would not plan to buy a separate device. Attractive smart home center, at least for me, as a setting and control equipment, rather than have to download a corresponding application for each device on your phone, so that cell phones are becoming a mess.
Nest and Google share a common vision, not only to the development of innovative products, but also to build a wide range of devices to support the new network, so that our lives better. This is an attractive vision, but now it needs a new leader to realize this vision. Experience sentient energy field.